Before Super Size Me has even opened, it
has already generated a great deal of publicity.
The film’s director, Morgan Spurlock,
who is chronicled in the documentary on his month-long
quest to eat only food from McDonald’s, won
this year’s Sundance prize for best director,
and has been a recent presence on late-night talk
shows. McDonald’s has even announced the elimination
of its Supersize line of drinks and fries, though
they claim that this decision had nothing to do
with the movie. But if imitation is the sincerest
form of flattery, then no one appreciates Super
Size Me more than Soso Whaley, a fellow
at the libertarian Competitive Enterprise Institute.
In response to what she sees as the “anti-corporate,
anti-fast food take on the “evil’ McDonald’s,”
Whaley set out to repeat Spurlock’s experience
and eat nothing but McDonald’s for 30 days.
The results are in, and Whaley actually lost 10
pounds and lowered her cholesterol. One can assume
that the slimming effects of Whaley’s McDonald’s
diet have only buttressed her initial take on Super
Size Me: that the film “is nothing more
than simple junk science.”
It would be difficult to miss the point of Super Size
Me more than Whaley’s comment indicates
that she did. Though the film is every bit the anti-corporate
screed that she claims it to be, Super Size Me
is not “junk science” because it is
not science at all. Far from disinterested research,
the film is clearly polemic. From virtually the
first minute, it is clear that Spurlock finds little
or no value in fast food, and places upon the industry
a great deal of the blame for the nation’s
problem du jour: obesity. Yet what sounds
like a potentially tedious exercise in listing the
evils of fast food (Gosh, look at the time! Is it
too late to catch the Chomsky speech?), is
far from it. What’s surprising about Super
Size Me is not how informative it is, or how
bad it makes fast food appear; after all, Eric
Schlosser’s Fast Food Nation has
been on the bestseller lists for two solid years,
and the obesity “epidemic” is featured
every other day on the local news. Instead, it is
the charm of Super Size Me that makes it
as good as it isÑeasy humor, unexpectedly fascinating
statistical tidbits, and consistently eye-catching
and clever animation make the film actually fun
to watch.
At the movie’s center is Spurlock’s personal
experience. Beyond the McDonald’s diet, he
stopped exercising and even limited the amount of
walking he did every day in order to closer replicate
the experience of an average American. Though few
think that fast food is terribly nutritious, the
results are still surprising. On Spurlock’s
second day he vomits up his lunch, by the twenty-first
his doctors are advising him to stop. At the end
he has gained a staggering 25 pounds.
But Spurlock’s diet is only part of what Super Size
Me is about. The director also traveled the
country interviewing school cafeteria cooks, a former
surgeon general, lawyers, lobbyists, and high school
students in order to explain why Americans are getting
so fat so quickly. The records of his travels and
interviews are expertly woven in with shots of Spurlock’s
diet struggles: mood swings, sexual dysfunction,
fatigue, and a steadily increasing desire to eat
McDonald’s food. Combined with a barrage of
irrefutable statistical evidence, the intertwining
strands make it difficult to walk out of the theatre
without a strong desire to banish fast food from
one’s life. Whatever one’s opinion on
fast food, though, Super Size Me is informative,
entertaining, and not to be missed.
—Mike O’Connor