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Service Group
Principals Of Electronic Circuitry
Squid Vs. Whale


Greetings, pop pickers! This latest fab waxing from Service Group cements these SoCal boys as some of the best purveyors of cranked-up 60's / 70's power pop out there. So what if we've waited almost as long (well, four years) since their cracking debut Minimum R&B as we have for a new Beatles album - plug this one in, tune in and turn on !

The opening track here, "Summer Sunn", bursts out of the speakers like an amped-up amalgam of The Kinks and the The Creation, with singer Dylan J. Hay Chapman even sounding quite a bit like Ray Davies, what with his yearning but energetic tones. The fun continues through the other twelve beat-tastic tracks; crank up the guitars, speed up the beat and go. Special mention goes to "Last To Know Club," where a perky pop tune gives way to a heavy, pounding coda that sounds just like a late 60's Who outtake (extra top marks for the Entwistle-style overdriven bass!). A few points are deducted for the cheesy cod-country vocals on "Telephone," but some soaring slide guitar just about saves this one towards the end.

Principals... works equally well as a soundtrack for summer beach rave-ups or to blast away those winter blues. Sure, the influences aren't anything particularly new and many, many groups have done this type of thing before, but Service Group manage to incorporate enough modern touches and personality to keep you listening.

With such great influences and the musical chops to match, Service Group can hardly fail to deliver the goods - bet they rip it live, too. Fab gear !

-Gareth Bowles


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