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Greetings, pop pickers! This latest fab waxing from Service
Group cements these SoCal boys as some of the best purveyors
of cranked-up 60's / 70's power pop out there. So what if we've
waited almost as long (well, four years) since their cracking
debut Minimum R&B as we have for a new Beatles
album - plug this one in, tune in and turn on !
The opening track here, "Summer Sunn", bursts out of
the speakers like an amped-up amalgam of The Kinks and
the The Creation, with singer Dylan J. Hay Chapman even
sounding quite a bit like Ray Davies, what with his yearning
but energetic tones. The fun continues through the other twelve
beat-tastic tracks; crank up the guitars, speed up the beat and
go. Special mention goes to "Last To Know Club," where
a perky pop tune gives way to a heavy, pounding coda that sounds
just like a late 60's Who outtake (extra top marks for
the Entwistle-style overdriven bass!). A few points are
deducted for the cheesy cod-country vocals on "Telephone,"
but some soaring slide guitar just about saves this one towards
the end.
Principals... works equally well as a soundtrack for summer
beach rave-ups or to blast away those winter blues. Sure, the
influences aren't anything particularly new and many, many groups
have done this type of thing before, but Service Group manage
to incorporate enough modern touches and personality to keep you
listening.
With such great influences and the musical chops to match,
Service Group can hardly fail to deliver the goods - bet they
rip it live, too. Fab gear !
-Gareth Bowles
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