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Say Hi
The Wishes And The Glitch
Euphobia Records
www.ilikesayhi.com


Say Hi's founder and single permanent member, Eric Elbogen, has been active as an indie-pop artist since 2002 when he released his debut album Discosadness on his own label Euphobia Records under the moniker Say Hi To Your Mom. Five years later and Elbogen has released his fifth record The Wishes And The Glitch, written and recorded in his home studio in Seattle, Washington. He also shortened his marquee to Say Hi. His music is as affable as the name, roping together layers of flowy synth-controlled melodies and vocals that resonate with the soulfulness and pliability of lead singer Kelly Jones from the UK's Stereophonics. The songs on The Wishes And The Glitch coruscate like reels of new wave psychedelics relatable to Radiohead with bedroomy-pop atmospherics like Electric Soft Parade. Say Hi's music has the pleasing esthetics of melodic-pop with inlays of quick, light beats that intensify the listener's adrenaline to a lively rate.

The union of quick, light beats and melodic-pop textures is prominent on the opening track "Northwestern Girls," bringing out the hot-blooded crooner in Elbogen's voice. It is a signature tune for Say Hi like "California Girls" was to The Beach Boys and "Cinnamon Girl" was for Neil Young. The snappy synth injections on "Shakes Her Shoulders" are stirred up by doubling up the drumbeats or using 1/8 notes in the movements to intensify the excitement. The electro bleeps opening "Toil And Trouble" sprout into lines of dulcet synth currents bonding with Elbogen's casually musing vocals, and the calmly cruising momentum of "Back Before We Were Brittle" invites a deep contemplation that prompts one to look back over one's life. Elbogen dives into a bedroomy, dreamy dimension on tracks like the obscure "Oboes Bleat And Triangles Tink," the soft elevations of "Bluetime," and the lightly swooping keys and swaying rhythms of "Spiders." The synth-pop passages have more jumps in their tempo on "Zero To Love" with catchy handclapping beats, and the shimmering synth channels of "Apples For The Innocent" have the sonic blossoms of music reminiscent of the UK's Editors and Scotland's The Cinematics. "Magic Beans And Truth Machines" goes off on a tangent with country tones in the synths while keeping a melodic-pop consistency. The final track "We Lost The Albatross" closes the album with an upbeat feel fastening perky beats with enthusiasm pouring out of the synth flourishes.

Eric Elbogen's Say Hi is a magnet for melodic-pop verses. Whatever angle he takes the music, it always returns to a melodic-pop essence. His latest release The Wishes And The Glitch has a synth-pop consistency that runs through a gamut of emotions all relatable to being human. The album has synth-adelics that are pleasing to the senses and bend to the will of whatever emotions are being expressed.

-Susan Frances

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